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Location: Borrego Springs, California
Ships to: US,
Item: 167063653291

All returns accepted:ReturnsNotAccepted
Character/Story/Theme:Main Street
Format:PANA-VUE
Year:1966-70’s
Size:35mm Slides
Packaging Variation:“GAF” Logo Now Found Packaging within a Black Box
Quantity:5 Pack
Product:Set 1, #VP-10
Period:Pre-1968 Disneyana
Manufacture:General Aniline & Film Corp. (GAF)
Variation:Different Images, 5 Pack with Same Number, Set 1 VP-10
Franchise:Disney
Country/Region of Manufacture:United States

Image variant – “GAF” transitional packaging, 1966 – 70’s Disneyland Park Souvenir “GAF” 35mm color slide 5 pack set processed in a Pana-Vue format featuring “Main Street”, set 1, package #VP-10, with their newly designed label transition which now has their logo, “GAF” placed in a black box upper left corner as well as now on the film mounts as well as adopting the “Sawyer’s Corp. back label design with the places you could purchase the slide sets and type of film used, mounted in plastic mounts, and with blue type. (SL036) COLLECTOR NOTE about GAF’s Transitional Differences – General Aniline & Film Corp. (GAF) slide sets have several differences in their packaging during its transition after purchasing the licensing rights from Sawyer’s Inc. Some of these differences are very subtle while others aren’t. All of GAF’s sets were 5 packs, all were plastic mounts with blue type, the introduction of Disney characters and a broader use of the parks attractions and images are used as compared to their predecessors, occasionally the “Disneyland” on the front label will be printed in black while it was white most of the time, the earlier examples of “GAF” labels will not have their name on the newly designed labels; note upper left corner has a space for a logo and the back side of the film mounts are blank unlike their predecessors. Later production pieces will now include the addition of a white box in the upper left corner but is blank, no name (GAF) will be present, the elimination of Sawyer’s back panel on the label on the earlier pieces but then later “GAF” will reuse Sawyer’s back panel label, the change from an empty white box in the upper left corner, which didn’t have their logo, to a black box now with the “GAF” logo inlaid into the box, the film mounts now have the “GAF” logo printed in front of the PANA-VUE logo and like its predecessors the sets will have different images within their own, and their predecessors, sets even when the set numbers are the same to name a few. I’ve also seen miss-packaged, or ERRORS, of images verse their packaging e.g. the package and film mounts will denote “Tomorrowland” but the images will be from “Frontierland”. I have a few of these that will be listed shortly. Slide set include the following images: Set 1, VP-10 – Variant – (Different images, 5 pack with same number, set 1 VP-10)VP 103B – Great Moments with Mr. Lincoln Variant – Seen VP 105 – Main Street DepotVP 10B6 – Mickey Mouse & Disneyland Band Variant – Seen VP 107 – OmnibusVP 10B4 – Characters at Town Square Variant – Seen VP 10A5 – Walt Disney’s OfficeVP 107 – Omnibus – Seen VP 10A2 Variant – Keystone CopsVP 10-50 – Main Street Depot Variant – Seen VP 10A4 – Flower Mart Color slides and View-Master Reels park souvenir evolution. Tru-Vue was licensed to produce color slide packs and view-master reel sets for Disneyland but was purchased by Sawyer’s Inc. in 1951 along with their Disneyland licensing rights. In 1955 Sawyer’s Inc. took full advantage of the licensing with producing a series of color slide and view-master reel sets through the mid 1960’s. In late 1966 General Aniline & Film Corp. (GAF) purchased Sawyer’s Inc. and “GAF” became the more recognized producers of slides and view-master reel sets product for Disneyland as a park souvenir. Drewry Photocolor Corporation, a key player in the development of color photography and lessor know producer of park souvenirs, was also licensed to produce color slide sets and for a very short time offered their “Treasure Tone Travel Slides” series in the early days of Disneyland’s operations as park souvenirs. Drewry Photocolor Corporation was a major photofinisher and film developer in the USA, especially in the 1950s. Many camera stores who contracted out their lab work used them for that purpose. Even Kodachrome came in Drewry mounts. Another large post-war photofinisher, and film developer was Technicolor. Eastman Kodak also held licensing rights and produced a limited amount of their own 35mm color slide sets as park souvenirs. Sawyer’s was founded in Portland, Oregon, in 1914 by Carleton Sawyer and A. R. Specht as a photo-finishing. Specht was a Portland executive in the San Francisco – based Owl Drug Company chain. Owl Drug’s Portland store was the chain’s third-busiest, and Specht hoped to capitalize on the public’s growing use of cameras by making Owl Drug a convenient source of photo-finishing services for Portlanders. In 1951, Sawyer’s purchased Tru-Vue, a producer of stereoscopic film strips that had been the main competitor of the View-Master product line. In addition to eliminating its main rival, the takeover also gave Sawyer’s Tru-Vue’s licensing rights to Walt Disney Studios. Sawyer’s capitalized on the opportunity and produced numerous reels and 35mm slide packs featuring Disney characters and attractions within the park. The takeover would pay off further in 1955, with reels and 35mm slide packs of the newly opened Disneyland. The Tru-Vue Company was a subsidiary of Sawyer’s, Inc. In June 1966, the owners of Sawyer’s Inc. revealed that they were considering selling the company to General Aniline & Film Corp. (GAF), of New York and formerly German-owned and that the two companies had been negotiating on and off since July 1965. A deal was finalized in October 1966, and Sawyer’s Inc. was sold to GAF on October 31, 1966. CONDITION Overall condition is NEAR FINE/ FINE. These are un-opened, in their original packaging, slides are original to the package, bright colors, solid graphics, slides are clear and vibrant, cellophane is intact and without scratches, the staples are clean and without rusted and only minor discolorization and creasing seen on backside of tag. Please ask questions and review all the details prior to bidding and as always thank you for your interest.

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